i was wondering the same thing. i know fiocchi makes some good ammo...i thought that was fairly cheap lol. then again its not cheap compared to the 7/8th oz 12ga loads walmart and such places sell for something like 2-4$ a box..sometimes you get lucky and they are 1oz loads i could never figure out why they were so cheap and why i hit better with more expensive ammo...then learned to read the labels. lol.