ORIGINAL: M77man
I just bought a 7mm Rem Mag last year myself. Having said that, my first box of rounds I've ever tried with that caliber were 140 grain Winchester Accubonds and the kick was so bad that I regretted ever getting it. Then I bought a box of 150 grain Federal Powershok soft points and I hardly felt any kick at all. As a result, my accuracy improved significantly as well. Go figure. I believe it has more to do with type of powder charge then anything else.
I love those Federal Powershoks for shooting at the range! They're not too expensive either. Funny thing is, from what I noticed shooting with my .308, the Powershoks recoil more than the Hornady SST's.