ORIGINAL: BigJ12
I'm not going to comment on if this shot is ethical or not only to say: To some a 100 yard shot is very easy and is done all the time.
That being said I think Grandviewer has nailed it. If you guys can't see that this is simply part of PSE's on going campaign to promote there new "speed bow"you need to pull your heads out. I also think this video was edited a lot!
The truth is we have no idea how far that shot was, but I can say this is certain......there area lot of young hunters out there thinking to themselves "Hey ifI buy that bow I can make them 100yd shots too" and THAT'S the realsad part of this. 
And this was exactly my point. Somebody else is going to be trying to shoot a deer at this ridiculous distance and if they are lucky, they might wound it. But more than likely, totally miss it.
Lots of iffy things about the video, I just know that on top of the fact that it seems like an unethical shot to be attempting, I am amazed that a bow with such a short brace-height is the bow one would choose to be out attempting long shots like that, as the forgiveness rating on that thing has got to be LOW!!!!