I useually go for 7-8" below the head following the neck. Thats usually my ideal shot. I have no qwarms about takeing the heart/lung shot but for the most part its neck shots. Im not disagreeeing that some hunters should not even be allowed in the woods alone with a loaded gun (ie. my ex-stepdad). But there are some (i like to think myself) that are not going to take a shot they are confident they can make.