Since you shoot a 10 gauge, you are not sensitive to recoil.

You need to figure out afew things here. The biggest cause of your flinching is the anticipation of the scope smacking you. This may alsocause you not to shoulder the gun properly, thus heavy recoil. Why is the scope hitting you? There is probably not enough eye relief. There should be about 3-4 inches of eye relief.

Sit down at thebench with your eye on the scope and see how many fingers you can place between youreye and the scope. Three fingers are about right for a man with a normal sized hand. If there is not enough eye relief then try to move the scope forward in the mounts. It may be necessary to change the scope or mounts.

There is the possibility that you are "climbing the scope." It may be out of focus and you are compensating for this.For taming recoil, I have a couple of shirts with pads sewn into the shoulders. This works very well. My wife is a seamstress and uses womens shoulder pads for this. You may want to try this when shooting from the bench.

What weight bullets are you shooting? If you are using heavy bullets, you may want to try 140 grain loads. i do not find that the 7mm Magnum has that much recoil. It is about like a .30-06 with alight 150 grain load.

Try breathing control. Itcan be very usefulwhen huntingfrom a stand. Take a couple of deep breaths. Hold about half the last deep breath and squeeze the trigger.

I have this same gun in left hand and .300 Win. Mag. It has a very good scope with proper eye relief. I justdevelopeda heavy 180 grain load for elk hunting next year. Had to shoot about 200 rounds on five or six trips to the range to get it right. The recoil never hurt me once.

Try to figure it all out before trading in that gun.