When you flench it is a natural body reaction to an event. Everyone flenches. Slap your forhead with your hand hard 5 times. By the 5th time your eyes will squint ina flench. Inyour rifle'scase your flenching against felt recoil. By now your body is conditioned to flench each time you pull a trigger. Don't beleve me? Try this. Have a friend stand beside you at the range. Don't watch him but ask him to load your rifle for you. Tell him to either put a shell in it or not. Close the bolt so you don't know if it's live or not and take your shot down range a few timeswith or without ashell.10 to 1 says even with out the bullet in there when the trigger clicks you flench and pull. Now to break the habbit start easy by dry fireing until you don't flench. Then switch to a .22 LR and fire it until you don't flench then move up to a .223 and finally to your big game rifle. You have plenty of time to do this during the off season. It took me a bout a month to recondition myself. Remember Flenching is a natural reaction of the body saying hey this is going to hurt let be get ready.