Yup, it's all in the marketing. The only compound that I have left is a Tundra Extreme. While I was in elk camp a few years back I was able to shoot a three arrow 2" group at 50 yards with it at an elk 3-d target. Even had eight witnesses (most of my best groups seem to come with no witnesses for some reason ). Anyway, I think that trip was the last time I picked that bow up (or any compound).