I don't think many can not be biased. They go in with an opinion and come out with that same opinion. Rarely do you see brand switching unless someone does go in objectively. Take myself for example. I truly wanted the Switchback to win my heart his past spring, I came home with a Bowtech. I stepped away from Hoyt.

Take SBGobblers too, he loves his Switchback and I concur, nothing wrong with it but he went in with an open mind, instead of being stead fast on Mathews, he shot several with an open mind and too came out of it with a Allegiance.

My friend Kurt (Q2INWHITETAILS) went in in love with Mathews, I thought for sure he'd come out with a Switchback over his Q2, of at least, I'd have some influence becauce of my Alley but I was surprised when he came out with a Trykon.

When I see brand switching I tend to give more credit to a review for some reason. Not that all bows fit all people the same way. The only credit I never give is when someone has brand A and they go shoot the new bow from the same brand A and say it's so awesome.....compared to what? Your old bow? No kidding....shoot them all, decide for yourself.