I think that bowhunting has exploded over the past couple years. More people like to see a deer fooled by the hunter and come within 50 yards for a clean shot. Plus with all the new bows coming out and equipment with them, people want to see how the newer ones compare to older models. Im not saying I am a diehard bowhunter, I love hunting with guns. People are just getting more interested in bowhunting nowadays.