I must be bored waiting for winter bow to open but here's my cut on the subject. I have never shot a Mathews only because they don't make a duel cam and I'm stuck on duel cam bows. I had a durango but I just don't understand the engineering behind it and don't like the draw cycle of the single cam bows. As far as there advertizing blitz. You can advertize all you want but if your product doesn't live up to the hipe you lose. Mathews over the years have been on top of there game with some of the best engineering in the archery world. So you'll pay for that. I don't think they are any higher then the rest of the top bows that the rest of the top manufactures put out. They also went after the best shooters and won every title in archery compition. Now! most of these guys can shoot a broom sticks and still win. They're just rock solid. Some things you just can't teach. So now everyones looking at Mathews and guys are getting a great product but half still don't know there butt form a whole in the wall. (AT least half the guys I shoot with anyway.) But because of the forgiveness of some of mathews bows these guys are shooting better and now they're experts. But that's another topic. So I started to hate Mathews. LOL. I think Mathews did a great thing for the archery industry. They got the ball rolling and it keeps getting better. Hoyt,PSE, and most bow manufactures also play the same game but Mathews had the right combination with good engierring at the right time with the single cam. BUT!! And this is what I love about this sport. The pendulum is coming around. A couple of years ago the duel cam was looking like a thing of the past. I had a hard time finding a duel cam bow with the specs I wanted. Darton started the come pack and now Hoyt has picked it up. So now we'll see what Mathews and the rest of the manufatures engineering department does to keep in step. I love it cause my options will increase. Only they'll have to go aways to get me away from the MERLINS. I got a white knockle grip on my Max. In ten years you'll be shooting duel cams or some kind of clone anyway and I can say "I told you so". lol Just kidding. JERRY