I agree, this cartridge is overlooked in North America. If the average deer hunter experienced the low recoil and great results, this cartridge may become very popular. Case capacity is a little better than the .260 so it should be capable of slightly hotter loads. My issue is finding load recipes, and I really hate personally developing on the edge recipes. Most North American load recipes are softened because the old Mausers are not as strong as the new rifles. Load books should give recipes for the old Mausers and the new rifles separately.