I bought some Nikon Monarch ATB 10X42 bino's last year for about $280 (had a $25 credit). I had been using cheap Bushnell's for years but wow, for the money these bino's are absolutely amazing! Well worth the money. Actually I need to send them in for repair because one of the ball bearing detents in the screw up eye cups fell out.....but hey, these bino's have a 25 year warranty. This minor hiccup won't make me loose faith.