Haven't seen the tec line, but have seen many diamonds in our local Gander Mtn. I don't see the big deal! If you have a good product the idea is to get it in the consumers face.

Alot of newbies are less intimidated in a Gander Mtn or Dicks than walking into an actual archery shop.

Yes (before you comment)I agree you get better personalized help in a Pro-Shop, but, if the consumer doesn't come in, you can't help them!