If you go to G5 web site you will see their press release. I talked to them on the phone today, and E-mailed them. In my conversation and return E-mail, they apologized profusely, and stated that it was their intention to broaden bowhuntings appeal to the public. I am not naive, but maybe that really was the case. I spoke to Lou Grace personally, and he told me that they agrred to sponsor before the video clip on worldhunt.com was even made. I fell he was generally apologetic. Hope I'm not being hoodwinked because I really like their products.