I actually thought the first one was HILLARIOUS! It went down hill a little after that, though. The 3D competition was certainly overplayed, last years wasfriggin JOKE! So, I'm glad to hear they changed things up a bit. Personally, I really enjoy watching them. As you said, take it with a grain of salt and forget the commercialism.

But hey, the videos have done their job. Selling camo. Isn't Realtree the BEST all time selling pattern? I think so, but can't remember. Personally, I don't think there is a better pattern than the original Realtree pattern from like 15 years ago.