In regard to sales, I would guess that PSE outsells most manufacturers because they sell online and through places like Cabela's, etc. The "Big Three" all are sold exclusively through dealers (although Hoyt and Bowtech sell Reflex and Diamond brands through Cabela's). For those of you who have seen "new" Hoyt Trykons for sale on eBay, beware...it says right on the back cover of the Hoyt catalog that purchasing a Hoyt online voids the warranty!