I got my Reflex Super Slam at Cabellas In Sydney after weeks/months of researching over the net. Love it!
A lot of manufacturers (not just hunting stuff) will not allow a retailer to advertise their products on the internet. So, you can't find Hoyt, Mathews, etc at any website (mostly).
So . . . they make a "lesser" brand that allows the "boxstores" like Cabellas and BPS to list the lesser brands and at the same time mention the bigger brand.
Hoyt is the designer and manufacturer of Reflex. My understanding is there are more plastic parts and the limbs are a different material. That's about it. Same designers, similar riser materials, same strings, same bearings in cams, cams are very similar.
For the price difference, I afforded myself a dozen new Axis arrows, broadheads, rest, sights, case, dinner, and fuel to get there and back!