I looked through a pair at the Cabela. I was extremely impresseed. They were definately on par with the big 3 (or Big 4 if you include Nikon Premier) They were as I recall 800 bucks or so. The time ti buy is now. I remember 6 years ago when I noticed IOR-Valdada scopes for the first time. A 3x9x40 1" scope was 399. A tactical 2.5-10 in 30mm was about 450. Now that` they are well know they have gone up in price faster than inflation would indicate. Get down to a cabela's and check it out.
Marco