RE: BINO CONFUSION!!
In my family of hunters, we've got binos by Swarovski, Steiner, and Leopold, with the usualmix of Bushnells and other junk thrownin. As others have said, you get almost exactly what you pay for. There are no secrets or hidden bargains in the binocular world that I'm aware of.
If you sit a treestand in a woodlot in the midwest or east, with 100 yard sightlines, a $200 pair of binos may be fine. If, on the other hand, you're out west chasing muleys and antelope, those same $200 binos are probably going to hold you back.