I know, a friend tried to tell me the same thing. I showed him that Cabela's could beat a lot of those prices and he shutup like a clam.

For bird huntin' ammo, I go to Dick's Sporting Goods and stock up whether it is a sale or not because it is cheap enough. For deer and turkey ammo, a local gun shop has a wide array of ammo and has just about everthing if everything is in stock. He is higher than what you find online but what I would save by buying it online I would have to pay in shipping plus the inconvenience of having it shipped to him anyway because he is the closest FFL it just isn't worth it for me.