no this is not some product, they actually use a winter hat/touqe its sliped over the scope and gun (both beeing coverd by the hat they cut) I can only think of it beeing for glare?sound or something like I said it not a product best way I can describe it is if you wrapped a scarf around your scope and gun togother but just so it coverd the scope and part of the gun (the length of the scope) on the gun....someone has to have seen the video its where he is only hunting in sask. in canada..