I have a 270 and a 7 Rem Mag and a hunting buddy has a 280(we both have 300 Win Mags as our "real" big game rifles)My 7 Rem Mag will chrony a 140 Ballistic Tip at 3300-3335fps, with 67 grs of IMR 4350.I've loaded 68 grs for a bit more speed but the accurracy dropped off a bit.Buddy's 280 will nearly hit 3000 with a 139 Hornady SST.I've never chronyed my 270 but it will probably do about the same as a 280.I know which one I'd rather be shooting when that 170 class buck is standing 350+ yards away and there's no way to get closer.I have to agree with stubblejumper on the 30-06 having the "most overrated cartridge award" all sewed up.The 7 Rem Mag is usually thought of as being overrated by people who have never used and handloaded for the cartridge.It's true, most factory ammo is way under potential and it's not a giant killer like some people believe just because it says "magnum" on the case.If you think of the 7mm Rem Mag as a 270/280 on steroids you will see it from a different perspective.The 270 and 7mm Weatherbys can be considered the same. Shoot nothing heavier than a 140 for deer and the 7 Rem Mag will shoot flat enough out to where most of us should be shooting.As for recoil,if that's an issue get a 243.There's virtually no difference between the 270 and the 7 Rem Mag when rifle weight is taken into account.But then again I don't feel a whole lot of difference between my 7 Rem Mag and my 300 Win Mag either.