I bought the Nikon 440 last year at $199.00 and the only reason i didnt buy the bushnell is because the optics where better on the Nikon, but i didnt have to buy the new bow at that time so the extra 50 dollars wasnt as big of a deal as say it may be to you.But yea the Nikon is excellent choice, and im sure the Bushnell works just as well......