I guess I have kind of an opposite view on photos of camo than Cabelas4Toys has. I'm always skeptical when I see only close-up photos of camo clothes patterns. I wanna see what the pattern is gonna look like from 10,20 and even 30 yards or more, too. Most camo patterns out there are designed by artists who try to match a photo of leaves or trees. And, that's pretty and an eye catcher when we see it on the clothes rack - but I'm skeptical about the effectiveness of most of those patterns - cause when you back off 10 or 20 yards and look at them - the patterns just turn into dark human shaped blobs. When that happens, what do we suppose critters see from those distances. You can tell from my handle that I'm an ASAT lover. I've used it for years. I've tried lots of other camos and havn't found anything that outperforms concealment better. Years ago, I sat in on a seminar at a sports show where the inventor of ASAT told the story behind it's development and the scientific rearch they did with whitetail hunting to finally end up with the ASAT pattern. I don't remember the whole story, but some of the things he said made sense and have stuck with me for years: If green were such a good color for camo, then why are bear,deer,turkeys,elk,etc. green?, The ASAT pattern was developed to decieve the vision of animals and humans by destroying the image of a human body., The colors used by ASAT are the same colors found on most game animals - and they seem to be able to hide pretty well. Hey, there are a lot of camo patterns out there for us to choose from. Some are pretty and some aren't. Some are more effective than others under varied conditions. Some are a waste of money because of poor quality. It's great to have such a wide selection to be able to choose from. As for me - after having spent mucho on camo stuff over 35 years+ of huntin whitetails, I've never found anything that outperforms the concealment abilities of the ASAT pattern under so many different seasons and backgrounds. I also use it for doves, ducks and geese - good stuff! Welcome to the brotherhood of ASAT wearers, if you have experiences similar to mine while wearing it - you'll never switch unless something even more effective is developed.