Yes there are better heads on the market but what we are trying to get across is that the broadhead is most definetly not the problem he is having with penetration.
If a 7/8ths head isn't penetrating then he has big issues elsewhere. Forget about the broadhead and focus on getting his bow and him shooting the best they can.
Get that fixed then talk to him about broadhead selection. Let him read all of the broadhead posts here.
Here is 5Shots review of the heads.
http://forum.hunting.net/asppg/tm.as...te%2Csteel