Latts-Do you reload?I have both the 7mm and 300 ultra's and although both are great calibers they are only a real advantage for longer shots and neither is much of an advantage at all in factory loadings.In order to be able to take advantage of the flat trajectory these cartridges offer you must also be prepared to spend many hours at the range developing the shooting skills necessary to be competent at the 400yard plus ranges where these cartridges shine.In doing this the higher cost of factory ammunition and short barrel life that come with the ultras may be a factor in choosing a standard magnum over either of the ultramagnums.