I wasn't trying to imply that it would be the devices fault at all, I'm not sure where you got that idea from.

I'll try to explain it this way, I'll show you two situations. Situation one is your average hunter, no BowBug. Situation two is another average Joe, only he dropped $200 on the BowBug before the season.

Situation 1:

"Man, that sure is a nice buck. He's coming this way. Wait, is thata doe behind him? I hope he doesn't notice. Oh no, he saw her. He's turning. He's only 30 yards away, but quartering away from me, and hard. I guess I'll have to let him walk."

The hunter passed on the shot because he knew it would be unethical and may end up with a wounded animal.

Situation 2:

"Man, that sure is a nice buck. He's coming this way. Wait, is that a doe behind him? I hope he doesn't notice. Oh no, he saw her. He's turning. He's only 30 yards away, but quartering away from me, and hard. I think I'll take the shot. Even if I make a bad shot, I've got this new BowBug gadget that'll help me find him."

The second hunter knew the shot was unethical, he knew he might wound the animal, and yet he took the shot anyhow since he had the BowBug.

Now I'm not trying to say that this is how all hunters are going to think, but it may make some hunters second guess a shot that they would have passed up without the BowBug. I don't agree with the device, but if you want to go out and spend $200 on one, by all means, go for it.