I picked my up a few months ago, $410. I went with the cheaper bow cause as everyone else is saying its still awesome, and it leaves extra cash for high quality rest and sites. I mounted an apa twister safari and a cobra sidewinder on it and i absolutely love this thing. Whenever i buy a new bow, probably 5 or more years down the road, it wouldn't surprise me if i just bought another ultra mag. smooth, quiet, fast, forgiving. you get everything hoyt has to offer for a lower cause cause of the magnesium riser that doesn't bother me at all. Why is the magnesium riser even cheaper? there has to be some downside to them.