As long as people will pay those prices then they will continue to be the same or go up even more. In today's economy there are a lot of hunters to whom price is no object whatsoever. There is a big gap today between the haves and have nots. I was a guide for about ten years and I sure never got rich at it. Costs have gone through the roof and like it or not I don't see things changing any time soon. I don't use ATV's at all and seldom use horses but I would if I was set up better to do so. Horses have been part of hunting forever. Now if someone would rather walk then beat his chest and claim he is a better or more ethical hunter let him kid himself and do so. Set your own standards and knock yourself out living up to them. Just leave the other guy alone and let him do the same.