If I owned my own company, I wouldn't even try and compete with the big ones, I would have the best straight foward customer service on the planet, anyone wanting question answered, would have them answered directly by me. I would educate myself very well so that I could understand any situation equipment problems, shooting problems, I would have people working for me that were highly educated, and when they had to answer any customer questions wouldn't give them one liners off a webpage. I would have a lifetime warranty you break it we fix it, unless dryfired, that would be my only problem, but I would still give that person the benifit of the doubt the first time and fix the bow. Except for strings and cables also, I wouldnt wanna be a charity. I would build bows, SHORT ATA, and Long ATA, no sizes in between. I find that there are to many sizes in the larger companies, the way I see it, you are a target archer or a hunter, 41" and up for long, 32" and as low as you can go for shorties. I would have all camo's and figure out away to anodize rather then paint the camo on. I would even put predator on some of my bow's cause I know alot of people like predator camo. I would have a module in my cam for 3-4 " draw adjustment. Machine riser with integral limb pockets, forged before machining. I would have an option for a custom bow, with titanium riser if anyone wanted the benifits. Carbon recurve limbs, like Merlin. The titanium would only be an exoskeleton and I would fill it in with a vibration dampening substance, also the limb pockets would have vibration dampening. My prices would range from $500 full set up, to as high a price as the person wants to spend.
I would have honest trust worthy people working for me, So no bulling the customer.
I would regulate the size of my companies growth to not get to big and start putting out garbage bows. My company would travel by word of mouth and over the internet with out alot of advertisement and brainwashing product speals. All of my bows would be built on order and no mass production, its worth the wait for really good equipment. I would stay away from pot shotting other companies, but it wouldnt matter because I would make sure my equipment was cutting edge anyways. Thats all I can think of for now.
good shooting.
Dylan
ps. I guess no matter what you build you will never always fully satisfy the customer so it wouldn't really matter.
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Edited by - 55#recurve on 01/08/2002 22:21:31