After brow times,Main beam size,long tine length and symetry the next thing would be mass.
Width can kill the score if it's wider than the main beam

Spread ain't nothin but air,I want something I can put my hands around.

mass all the way I'm pretty sure a buck with alot of mass vs a buck with a wide spread the buck with mass will win the fight every time

Hands down im goin with mass!

mass over spread is better in my book