Better move over, BowTech moves into the fast lane...
 

Release Date: For Immediate Release

BowTech Keeps on Truckin’

Eugene, OR (February 14, 2005) – BowTech is off to the races with a breakthrough sponsorship that literally puts them into the fast lane. BowTech has entered into an agreement with Fiddle Back Racing and owner, Tom Eldredge, who’s Toyota truck competes in the NASCAR® Craftsman Truck Series.

BowTech will brand its logo on the #66 truck, driven by NASCAR® veteran, Todd Bodine, during the first two events of the NASCAR® Craftsman Truck Series 2005 season. The opening event is the Florida Dodge Dealers 250 on February 18 at the Daytona International Speedway. The following week, the action moves to the site of Bodine’s first NASCAR® Craftsman Truck Series win last year, the American Racing Wheels 200 at the California Speedway in Los Angeles.

In addition to Bodine, the Fiddle Back team features the technology of Toyota Racing and includes NASCAR® fixtures Tony Furr, as Crew Chief and returning Truck Chief, Gary Showalter.

All NASCAR® Craftsman Truck Series races are broadcast on the SPEED Channel. The Daytona qualifications air live at 6:30pm EST on Thursday, February 17th with the race airing live at 8pm EST on Friday the 18th. The California Speedway event airs live on February 25th at 9pm EST.

BowTech began a relationship with Eldredge when they found themselves jointly sponsoring Tony Mendes, currently the number two rider in the world with the PBR (Professional Bull Riders).

“Tom has been a great supporter of BowTech ever since our joint sponsorship of Tony Mendes. We are blessed to have the opportunity to celebrate Tom’s increased prominence in the world of NASCAR®,” says BowTech Marketing Director, Gene Shands. “This aligns us with a partner that represents the same business and personal values we hold here at BowTech.”

“I think it’s awesome working with these guys,” says Tom Eldredge of Shands and BowTech CEO, John Strasheim. “We're trying to help each other out and I hope we can continue this well into the future.”

BowTech, (www.bowtecharchery.com), manufacturer and distributor of the world’s finest compound bows and archery equipment, was founded in 1999 by CEO, John Strasheim, and VP of Research and Development, Kevin Strother. BowTech is the fastest growing bow company in history, increasing in revenue every year since 2000 to become the fourth largest bow company in the world.

© 2005 BowTech

RE: Better move over, BowTech moves into the fast lane...
 

COOL!!!!:D Hey,, how 'bout a new commercial with the race truck and the arrow catching the checkered flag in a dead heat;):D

RE: Better move over, BowTech moves into the fast lane...
 

Now that is just plain cool!!! Next step is to get Jr. to drive a Black Bowtech Chevy in the big race!!!

RE: Better move over, BowTech moves into the fast lane...
 

That is good news. Now, the Wins...Nextel....oh, whatever it is called now Cup series can't be too far off. ;)

RE: Better move over, BowTech moves into the fast lane...
 

So when is the Craftsman Truck bow coming out?;)

RE: Better move over, BowTech moves into the fast lane...
 

HuntingBry,, great idea!!!
Between all of us heere,, we'll take over the Bowtech marketing;):D

RE: Better move over, BowTech moves into the fast lane...
 

They have a new line... the only thing worst than our bows is our driver.:D

RE: Better move over, BowTech moves into the fast lane...
 

I can't wait to see this new truck ,and then I'll go looking for one of their scaled model's for the mantle of my fireplace.Great new's Pat I'm very glad to hear this information .

nubo

RE: Better move over, BowTech moves into the fast lane...
 

Awwww. man! I thought you were going to tell us about a late release Black Knight Pro using the equalizer system shooting 375fps or something. Pshhh, NASCAR, who cares?!

RE: Better move over, BowTech moves into the fast lane...
 

Hmm, that's funny, I just heard the price of a new Bowtech is going up......;)

RE: Better move over, BowTech moves into the fast lane...
 

:D I posted on AT that BowTech should contact Orange County Choppers and have them build a BowTech Bike;) Maybe have them do a build up on TV with Mikey shooting a BlackKnight and hitting his arm with the first arrow:D EEEYYYOUCH!!:D

RE: Better move over, BowTech moves into the fast lane...
 

hers a pick of what the truck will look like

http://www.nascar.com/drivers/dps/tb...uck/index.html

RE: Better move over, BowTech moves into the fast lane...
 

Hmmmmm I wonder which one will be louder, the truck, the bike, or the bow..... :D
you know a post like this can't go too long without a little humor.

RE: Better move over, BowTech moves into the fast lane...
 

..uhmm

can you tell me the lift "cam" duration on that

RE: Better move over, BowTech moves into the fast lane...
 

That's great but why in the world did they go with Geoff Bodine?

RE: Better move over, BowTech moves into the fast lane...
 

Todd Bodine man and it is the truck series the pickin is not all that great!

RE: Better move over, BowTech moves into the fast lane...
 

I understand, father, son, they both, well never mind. But they have Kerry Earnhardt, Casey Atwood, Brendan Gaughan, Ron Hornaday, and a few more that could have been approched.

RE: Better move over, BowTech moves into the fast lane...
 

Ahhh i beiliev Todd and Geoffry are brothers and the rest of them probly have comitments

RE: Better move over, BowTech moves into the fast lane...
 

good driver, more money. you pay for what you get

RE: Better move over, BowTech moves into the fast lane...
 

Amen to that ;)

RE: Better move over, BowTech moves into the fast lane...
 

Congrats Todd on a good race! It was an exciting finish.

RE: Better move over, BowTech moves into the fast lane...
 

Up front all night,3rd place finish and bonehead Bodine dosen't even mention Bowtech in the interview. Glad to see Bowtech out there though. You guys are right you get what you pay for,HIGH dollar sport

RE: Better move over, BowTech moves into the fast lane...
 

Well, it certainly looks like Bowtech made the right decision and they definitely got their money's worth. Todd ran up front pretty much all night long & if the race had ended clean I think he would have had a real good chance of winning. All those cautions in the last 10 laps kept getting everyone bunched up together but Todd was looking real strong in the lead before that.

That Bowtech logo was on TV almost all night long. You would've thought that Todd could have mentioned them as his sponsor during his post-race interview though.

RE: Better move over, BowTech moves into the fast lane...
 

My only gripe is.....they could have done more with the Logo for the money spent. It was just not prominent enough.

RE: Better move over, BowTech moves into the fast lane...
 

More with the logo, I guess. A mention of the sponsor would have been nice. I waited until they finally interviewed him, and wondered why. Guess he hasn't watched enough Jeff Gordon interviews.;)

"Yeah, the Bowtech Archery Toyota Tundra ran up front all night! We just missed it there a little at the end, but I want to thank my other sponsors...":D

RE: Better move over, BowTech moves into the fast lane...
 

Well I Emailed Todd and put what you suggested in the email. Maybe they will contact you to write his interviews Joe PA.:D

RE: Better move over, BowTech moves into the fast lane...
 

I would have rather seen the logo on a chevy, ford or dodge. Not a "Bowyota":D

RE: Better move over, BowTech moves into the fast lane...
 

I hope the truck is faster than the delivery time on their new bows:D