Bowtech price policy??
#1
Thread Starter
Joined: Feb 2003
Posts: 57
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From: agency mo USA
My dealer has stated that he can not sell Bowtechs under their suggested price range. Which is $679 for a Liberty or Pro 40 Freedom cam. He says that is the lowest he can sell them for without getting in trouble with Bowtech for selling them too cheap. A couple of my buddies and I are looking at buying new Bowtechs, it seems he ought to be able to give us a better deal if we are buying 2-3 new bows at same time? But he says he can't! Is this Bowtech's price policy?
#3
Fork Horn
Joined: Feb 2003
Posts: 211
Likes: 0
From: Brockport NY
I just ordered a 04' Pat DC and was quoted $600.00 before tax. That's quite a bit less than MSRP I think. I was on another forum and most were paying around 679. The guy I'm buying from say's he's been a Bowtech guy right from the start although he is small and doesn't really stock anything, he also told what his cost was and if the price he told me he pay's is correct he's not making that much.
#6
Although I don't know the minimum pricing for the models, BT indeed does have a Suggested Retail Price , and a Minimum Retail Price. The minimum price is there to discourage those dealers who like price gouging bows just so they can make a sale. By setting a minimum each dealer is assured of making a good profit on each bow. IME dealers who like to lowball all the time will complain, but it's a very good way to insure quality dealers will continue to be in an area for years to come. This obviously benefits the manufacturers as well as the end user (us). Of course BowTech is not the only manufacturer to do this, many dealer only lines do.
#7
Joined: Feb 2003
Posts: 162
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From:
For a manufacturer to enforce a suggested retail price is an anit-trust violation. Most manufacturers know this and will not admit that they are santioning or cutting off a dealer for not abiding by the MSRP. Rather, they will slow down orders or deliveries or have product out of stock when the particular dealer attempts to order. In otherwords, they will attempt to enforce the MSRP but will do it in such a way as to make it harder to prove a violation of the law. In any event, few retailers or customers have the clout or resources to duke it out with a manufacturer. As a result, many smaller retailers abide their manufacturer's wishes, and we the consumers pay more than we ought to. A number or retailers will frequently try to get around this by selling accessories at a discount. I'd shop around--I'm sure you will find a retailer to cut you a break on accessories or give you a discount for multiple purchases.
#9
Joined: Feb 2003
Posts: 2,413
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From:
I know many manufacturers have a Minimum Advertised Price and a Suggested Retail Price (Suggested, is the key word). They cannot force a dealer to sell at a particular price. Most manufacturers want to sell a lot of bows and don't care too much if dealers have to compete among themselves. Some even allow dealers to compete against other dealers with mailorder sales. Then, there are some manufacturers that will protect dealers as much as they can, with the idea that these dealers will be happier with the product and will "push" them instead of others. I don't know Bowtech's policies, but I'm sure they can't force a particular price on the sale of their bows.


