which is ur favourite and why

mine is schmidt & bender because they are the clearest optics I have ever seen

None of the above. Nikon.

After going thru a number of cheap scopes I decided several years ago that I would get me the best scope I could afford, one that would last the rest of my life and possibly my grandsons. After reading a lot and looking at the opticstalk forum I settled on the Zeiss Diavari 3x12x56.

Swarovski is great (I have three). S&B is great also. The new 1" Summit is awesome, and will likely be my next purchase. I also plan on getting a Nightforce NXS in the near future.

Swarovski by far but I can't afford them.Most of mine are Leupolds.

Your poll is bogus from the stand point that your comparing optics that cost in the thousands to less than a hundred.

...in addition to leaving a major manufacturer, Nikon, off the list.

# 2 None of the above - Burris

And you wonder why "none of the above" is second biggest next to Leupold on all these polls !?!?

MOST people can't spend $1,000 on a scope - period.

Most scopes will do fine, as long as they are reasonably bright and extremely reliable.

I agree with Big Uncle. As long as its clear and bright enough to get the job done and wont break in the process...well, what more do ya need. I have had many Leupolds in the past and cant really say anything bad about them. Good luck with Burris, Bushnell Elite series, Vortex and Sightron too. Never owned a Nikon but I know they are highly regarded also. I've had great luck from the VX-I's on up in the Leupold line...I really like the two new Redfields I have as well. Time will tell if they are as reliable as the Leupolds but I suspect they will be. Cant say much on the Euro glass as ive never owned any and likley never will but I hear good things about them too. For my taste its hard to beat the eye relief / eye box, lite weight, customer service and made in the USA that Leupold offers, thats my vote anyway.