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Dealer Prices ?

Old 01-03-2008, 07:39 PM
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thinktwicez71's Avatar
Join Date: Oct 2007
Location: Ogdensburg , Ny
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Default Dealer Prices ?

i have a friend of mine that i work with at the store , he has a gunshop and has a Federal Firearms Liscence and is a dealer. He told me he could get things at dealer price. Asked what i wanted and i told him either a carl zeiss 3x9x50 or a nikon monarch in the same thing , or even a 4x14x50 or something similar and he told me around $255 . Is he pulling my leg , or do dealers really get deals like that compared to actual retail price ?

He said he was serious.
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Old 01-04-2008, 06:31 PM
Fork Horn
Join Date: Jul 2006
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Default RE: Dealer Prices ?

I wouldnt be surprised if they were up to 50% less than retail. A lot depends store to store. Usually the small stores dont get the markup % because of the small sales volume (ex: walmart might have a 150% markup because they buy 100,000 scopes factory direct, your guy might get a 50% markup because he (1) buys from a dealer and not the factory and (2) he buys 2-3 or less at a time.)

A 50% discount is usually a 100% markup.

I dont know about the scopes you referenced, but if they are at 30-40%, sounds like a good buy.
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Old 01-05-2008, 05:55 PM
Nontypical Buck
Join Date: Feb 2003
Location: Warren County NJ USA
Posts: 3,880
Default RE: Dealer Prices ?

Well a friend of mine also gets the so called dealer price. I wanted a Leupold VX-II in3-9x40, this scope sells for $299 everywhere unless on sale, he told me with shipping $260
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Old 01-05-2008, 09:57 PM
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Location: Ogdensburg , Ny
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Default RE: Dealer Prices ?

yeah , this must be one of those , "seems to good to be true" , things !
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Old 01-06-2008, 05:15 AM
Fork Horn
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Join Date: May 2007
Location: Louisville, Kentucky
Posts: 192
Default RE: Dealer Prices ?

Who cares? If he can get you new products for that price, I wouldn't be questioning him about it. Unless you think they are HOT, then let your conscience be your guide.
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Old 01-06-2008, 07:06 AM
Nontypical Buck
Join Date: Aug 2004
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Default RE: Dealer Prices ?

Some items have a good margin, like clothing and furniture. Guns and scopes have a smaller margine.
Also consider that you begin talking LIST price, that is a number set by the maker to show the dealer how much money they can "make" by selling their product. It rarely works like that
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Old 01-06-2008, 07:44 AM
Giant Nontypical
Join Date: Dec 2004
Location: Ohio
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Default RE: Dealer Prices ?

Buy one and find out.
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Old 01-27-2008, 05:11 AM
Join Date: Nov 2006
Location: Illion, NY
Posts: 56
Default RE: Dealer Prices ?

I'm an FFL and I can assure you that I don't sell at a 30% markup.

If I did I wouldn't be working a night shift job, in a frozen Northern factory.

Also, you need to be more specific than a "Zeiss 3X9X50" or "Nikon Monarch".
Exact model numbers are needed in order to compare apples or apples.

There are dealers out there dealing with factory re-cons, buyer beware.

You get what you pay for, good luck to you.


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Old 01-27-2008, 06:35 AM
Nontypical Buck
Join Date: Aug 2004
Posts: 1,675
Default RE: Dealer Prices ?

I believe the internet has made margins smaller... you can blame waly world also if you want. Manufacterures have played the game of raising list price to get the markup higher but there are few things that sell for list price, think of the games that car dealers play.
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