martin archery marketing
 

i was just wonderin- i saw it in some bowhunter magazines-
whats your guys' opinions on Martin using those models to model their bows.. just wonderin...
i got nothing against Martin- i love shootin their bows- its nothing personal...

RE: martin archery marketing
 

I like the girls. Kinda have to look hard for the bow:D:D

RE: martin archery marketing
 

The latest one, the good looking blond, is not a model. It is Terry Martin's step-daughter, Kate. Surprisingly so, the girl shoots a bow pretty well too, so it's not all hype. But she does sell a lot of bows.

The advertising itself? I see more skin on the streets every day, and a lot of them have their bellies bulging out over the pants. And much worse on TV all the time.

RE: martin archery marketing
 

I have no problem with it, seems to be doing the trick, and I think its smart. They're creating buzz with a tried and true method.

Its like Marketing 101; Sex Sells.

RE: martin archery marketing
 

What BG said.

And also, BG, those girls are what we call a Booty Do.

When a girl's belly stick out more than her 'booty do.' :D

RE: martin archery marketing
 

I agree that it does help and create a buzz, but I don't feel that it helps them sell thier bows. I mean come one how many bowhunters when up in a tree stand looking down at a buck. Or a hunter calling a bugleing bull elk into him or her will think. WOW I am glad I am shooting such and such bow. I know that if the hot gals in the poster liked it then I will like it and it will kill this animal. Also I feel that bowhunting is a family sport and stuff like that needs to be kept out of it. Just my 2cents

RE: martin archery marketing
 

Ya, I'm not sure it helps them sell anything. More than anything I think it just gets the Martin name on people's mind. That way when they are looking for a new bow they might be more compelled to at least take a look at them.

RE: martin archery marketing
 

What bows? I didn't notice any bows in the ads!

RE: martin archery marketing
 

I LIKE THE AD!!!! I'm not a Martin shooter or plan to be but I bet alot more people know the Martin name now.

RE: martin archery marketing
 

If it gets a person to at least pick up and shoot thier bows while at the shop, the ads have done thier jobs. The bow will/will not sell from there based on its own merit. Personally I like Martin bows, they felt good to me and so that is what I shoot.