Why such a delay?
 

Why does it take manufacturers such a long friggin time to up date their web sites?

Every year it's the same thing. You would think that with the ATA show being over for a month now that every one would have their 2005 products up on their sites for the public to view. It doesn't take that long to do a simple change of scenery and to add a couple of things to a web site. They make millions of dollars from us but they can't let us see what they got to sell.

Sometimes I wonder how companies stay in business.

RE: Why such a delay?
 

I agree but they have not woke up to the 21 century. Note to thy self...when opening a biz keep the advertising up to date.

RE: Why such a delay?
 

I agree with ya BigBulls, I am frustrated with that myself right now. Mathews is running a couple of months behind with their flood of orders, and I am still waiting on my left handed Switchback. In the mean time I am wanting to research and learn about all the different goodies to accesorize my new bow. I keep hearing about this and that item, which has just come out. Yet when I go to the web sites to find some info on these new items, their is none to be found. That just sucks.

RE: Why such a delay?
 

It's a big time drop of the ball IMO. It's doesn't take that long to update the sites. This IMO shows extreme inefficiency at the mangement and upper mangement levels. You know what you are coming out with this year. Have your IT people or website people working on it and upload or have it ready to upload right after the show. So everyone that hears the buzz from the show can go to your website and get more info. Summit is an example that comes to mind. In the past I have not gone with Summit because API allows you to climb a broader range of trees. HOWEVER, with some of the buzz about the new stands I thought since I am about to buy a new stand, I will give the new Summit's a look. But, they don't have any info on their website so I just ordered the API because I know I like that stand.

RE: Why such a delay?
 

A lot of companies have an outside company maintain their website.

That slows the process, not taking up for them, because they could
have gotten the info to whoever maintains their website, long ago, and scheduled it to air on a particular date!

RE: Why such a delay?
 

The trouble is that most companies in the hunting industry just plain and simply don't grasp the importance and the impact that their website has on not just their sales, but overall interest in their products. When you guys hear about a new bow or stand or broadhead the first logical place to look is that company's website, for the simple fact that it's really the only place to look without waiting for a little blurb to show up in a print mag two months later.

As a company that handles websites for a lot of hunting equipment manufacturers we deal with it on a daily basis. Trying to schedule times to meet with marketing people this time of year is almost a joke beause of all the trade shows, tv show productions, print ads, and other "more important" things that keep coming up.

We're working as hard as we can to help people realize the importance of their web presence, but it's not as easy of a task as it would seem.

RE: Why such a delay?
 

I dont know.

My manufacturer has had their website updated since December.[8D]

RE: Why such a delay?
 

Matthews also spends more money on advertising than just about any other hunting equipment manufacturer. They're one of the few companies that actually get it.

However, Bowtech and Hoyt also have their sites updated with their new products as well. If you want to stay on top, that's what it takes.

RE: Why such a delay?
 

Maybe Matthews is adding a disclaimer to their web site. The local archery shop here had a new Switchback blow up on them during a test draw. Fortunately, there weren't any significant injuries.

RE: Why such a delay?
 

Well....ahhh never mind , it's not worth a comment.[X(]

RE: Why such a delay?
 

I agree...........I will say that Hoyt has always impressed me. They have their sight updated very quickly each year.

RE: Why such a delay?
 

Just wanted to add that it is generally not the bow companies that are doing this.

It is nearly all of the accessory and broadhead manufacturers that don't update their web sites.

RE: Why such a delay?
 

I think I can help with this post. I am in the web developer business so I think i know what may be going on. Most companies do not have thier websites developed or updated in-house. They have it contracted out. They are most likely at the mercy of the developers they hired. IF the developers are on other projects, they have to wait for them to get to thier site to get it done.

RE: Why such a delay?
 

Muzzy,

That why management needs to be working with these people getting them the things they need ahead of time and communicating with the developers when they want the changes made. Then if they aren't made during the pre-determined time slot, you fire them and hire another group or someone to do it in-house. But you just don't just set back and let in happen. At least the companies that are properly managed don't.

RE: Why such a delay?
 

Silent, I see your point. But have you taken a look at a lot of the manufacturers sites? Not what I would quality or high-tech by any means. I would be will to bet they are not spending much money developing these. A few that probably are include Mathews, Hoyt and I just noticed Summit is using extensive programing language to develop theirs. But then again, Summit is usually not updated until August.:D

RE: Why such a delay?
 

That's it right there in a nut shell.

I've been telling people here about tru glows new quiver and sight and to wait before they buy one and it is no where to be seen other than in our dealer books.

All of this new stuff that everyone wants to see and buy but they can't. I wonder how much money companies loose because of not having their web sites updated in a timely manner?