Martin's "sex sells ads"
 

Did anyone happen to but the Oct/Nov Bowhunter magazine. Martin has one their "women sell bows" ads on the back cover.

If you look closely they have the limb bolts backed right out so she can draw the bow I guess??

I like the chick but IT is NOT gonna make me buy the BOW.

RE: Martin's "sex sells ads"
 

LOL......i might have to take a good long look at the magazine!! :D

RE: Martin's "sex sells ads"
 

Why would you look at the bow?

RE: Martin's "sex sells ads"
 

i didn't see the add but the truth on the issue is sex sells. Weather its shoe laces or bubble gum sex appeal is a big factor. I have seen several other bow products use sex appeal as an advertising strategy. I haven't really bought any of the products because of the advertising however i have cut the adds out of the mags and have em taped up in my apartment. Makes for great interior decorating, expect to see me on the next "While you were out"

RE: Martin's "sex sells ads"
 

I saw the ad, but i didn't notice the bow. You say there was a bow?

RE: Martin's "sex sells ads"
 

I believe that's the same ad where the arrow is a few inches too long as well.

Martin is using pretty girls to sell their bows. Why? The quality and performance must not be there.

RE: Martin's "sex sells ads"
 

That's the same ad that has been posted a few times, but on the back cover you mentioned they edited out her "bright" headlights

RE: Martin's "sex sells ads"
 

Agree w/ everything you guys are saying...but the fact that we are talking about it is all Martin wants. I guess you could "pat" that marketing boys on the back for this ad campaign.

RE: Martin's "sex sells ads"
 

Ya I dont seem to see any bow though, you sure theres a bow in the ad somewhere.

RE: Martin's "sex sells ads"
 

by golly, there is a bow in that ad.

i personally don't mind the ad at all. if they are going to show someone shooting a bow, i personally don't mind if they show a woman and she's easy on the eyes. i don't see anything wrong with that. it's done with EVERYTHING that is marketed to guys.

RE: Martin's "sex sells ads"
 

I recently talked to a Martin rep at a show, and he told me that the girlis the owner's daughter-in-law.
I like big racks too!!!!!!!!!!

Deer of course!

RE: Martin's "sex sells ads"
 

Believe me , Martin is not lacking in the quality or performance departments!

You should see some of the old Bear advertisements from way back when they didn't have much competition.[:o] No guess work needed for what she looked like underneath the clothing because there was no clothing.[:o]

RE: Martin's "sex sells ads"
 

lmao You've got to be kidding me... I swear if I see another thread about Martin's adds it'll be all too soon.

So the limb bolts are backed all the way out, BIG DEAL. I don't want to sound sexist or for anyone to take offence to this, but we're talking about a woman in a male dominated sport. Maybe she can't draw more than 45lbs.? I couldn't when I first started. Take a look at her arms and shoulders. Now where near as big or as well developed as a man's. You're argument seems pretty weak at best, you don't expect her to be pulling back 70+lbs do you?

So the arrow is a bit "too long." I never knew that there was a right or wrong length for an arrow. For all we know she may be dead accurate with an arrow 2 or 3 inches longer than what you may think is the "right" length. When I started I was shooting a 30" arrow with a 27" draw and I shot damn well with them for a beginner. Another poor argument if you ask me.

Do you guys really have so much time on your hands that you pick apart every little thing? If you want to do that you could also take a look at her form, the way the bow is set up, etc. She's got good form and the bow looks to be set up for her. What do you think (her being in the Martin family and all) that she actually shoots that bow? Pretty good I'm thinking.

So Martin's got a good looking Daughter-In-Law in the family who can actually shoot a bow. What's the problem using her in their adds? Jealous?

I just don't get it guys...

Pat, Pat, Pat... Thank you. You made me laugh. That comment alone made me actually laugh out loud. You're my hero for the week, hows that sound? Because Martin uses a marketing strategy that's been around since there's... well... been a market, you think their product must not be that good? Do I really need to bring up the Mathews/Hoyt child-like name calling in their adds? I stand behind Martin Archery 110% when it comes to product quality and performance. I couldn't be happier with my bow, it even helped me take my first archery deer this year. Yeah, real poor equipment... :eek:

Give it a rest guys...

RE: Martin's "sex sells ads"
 

grunt, grunt, lip cruel, sniff sniff..

RE: Martin's "sex sells ads"
 

I see nothing wrong with the ad. I find it rather eye pleasing. We all know "sex" doesn't sell the bow. If somebody buys a bow because there is a picture of a girl selling it..... I don't think i would know what to say about that. But in a male dominated sport, it's a good way to get the attention to their ad.... Good marketing if I say so myself.

As a matter of fact, I think Hoyt, Matthews, Parker, Jennings, and High Country should all get on the bandwagon.

Oh.. And If i can dig them up... a few other manufactures have used this type of marketing... Get back to you on that...

RE: Martin's "sex sells ads"
 

This thread has the word "SEX" in its title

8 hours...242 hits


'nough said

RE: Martin's "sex sells ads"
 

I saw the post by Wash and suddenly it hit me. He has a Martin.:D I do not have anything against them, however.

RE: Martin's "sex sells ads"
 

THe ad is brillante. Think about it there have been atleast 3 different threads. You all have looked at it. If there was some fat guy with a keg on the ground i could understand. Do you think that maybe the guy is proud of the girl. You could walk into any public high school and see girls with see through pants,shorts and mini skirts. You guys are made at nothen if you don't like it stop bringing it up.[:-]

RE: Martin's "sex sells ads"
 

This add is "my favorite Martin" ;) ad. Makes me want to go traditional ..... :):D;)

RE: Martin's "sex sells ads"
 

Washington Hunter covered it pretty well, I think.

RE: Martin's "sex sells ads"
 

I honestly didnt see that the limb bolts were backed out. I mean, nobody looks at the bow...I did however notice the string contact issue with the, uh, twins.i love the martin ads..they make great bows too..

slayer

RE: Martin's "sex sells ads"
 

Wanna bet?;)

Long before there was a Matthews, Bowtech, the new Hoyt, etc. etc.......Martin was making quality bows and still are.:D

RE: Martin's "sex sells ads"
 

I guess that must mean most beers suck and most cars are crap.

RE: Martin's "sex sells ads"
 

Look..any bow properly set up is going to kill. Personally, I've shot a lot of bows. IMO, (understand..this is my opinion), I'd take a Mathews over a Martin any day..and have.

Marketing products with pretty girls makes me laugh. It's almost as pathetic as FOX Sports. They're "selling" their show to the viewer with girls..which in turn annoys me b/c they know nothing or very little about what their cue cards say.

End result: If a Martin is good enough for you..and you like it..that's fine. I'm turned off by bad marketing techniques..and the whole "sex sells" thing is the oldest trick in the book...and the easiest as well. With my experience, I'm much more satisfied with a Mathews than a Martin.

RE: Martin's "sex sells ads"
 

AMEN to that...

I like my Mathews just fine.

If Martin has to stoops that low than they are NOT even worth looking at. THey are taking a GOOD wholesome sport for kids to get involved with and dirtying it up with this CRAP.

Kids are bombarded with too much sex and violence theses days and it seems that now even a sport such as hunting and archery isn't immune.

I think MArtin should be ASHAMED of themselves...

RE: Martin's "sex sells ads"
 

Ok fine, you're both entitled to your opinions however close-minded they may be.

Time to pull the old Mathews/Hoyt name calling card. I've said it a hundred times or better, I'd rather purchase a bow from a company who doesn't have to "stoop as low as" name calling in their adds. When I pick up a magazine with a Martin add in it I automatically know that it's a Martin add. They have the bow, a few facts about the bow, the bow's specs, and a piece of eye candy as well. When I pick up a magazine with a Mathews or Hoyt add in it I don't know right off the bat what companies add it is. Why is that? Because they're too busy trying to prove one's superiority over the other on paper by calling names, etc. Pictures of Hoyt bows and Hoyt specs in Mathews adds, pictures of Mathews bows in Hoyt adds. That's low if you ask me. That's poor marketing if you ask me.

If you take out an add in a magazine it should be to promote your product, not degrade someone elses.

RE: Martin's "sex sells ads"
 

CLOSE MINDED...???

So you think having some chick with high beams(partial nudity) on in an ad is OK?? For me and you yes BUT not for youngsters.

GIVE your head a shake...maybe she can be NAKED next with the bow between here legs???



Martin has SUNK to an all time LOW in archery advertising...

RE: Martin's "sex sells ads"
 

You seem very narrow minded towards your particular bow company. That seems to be the mind set of anyone owning your particular bow. I'll still take the stance that ALL bows are worthy in the market place. No one makes junk. It's a marketing ploy (dishonesty) by your bow company to BUY all the top shooters on the pro tour. The only reason most these pros shoot that particular bow is a PAYCHECK. There is no one left to win and believe me, these same pro shooters would win the same tournaments shooting either a Martin, Hoyt, Bowtec or a stick and string...they are that good. Now I'm not bashing the bow, great bow, I don't particularly like the grip, but great bow.....but don't go degrading another bow manufacturer for marketing technique....your company as a marketing ploy is the biggest offender of them all.

RE: Martin's "sex sells ads"
 

Well after viewing Martins ads several times I still dont get what the big fuss is about and where is the sex????????????

RE: Martin's "sex sells ads"
 

Well partial nudity is getting pretty close.

Yes Mathews has had some negative ad campaigns but they have never stooped as LOW as to have a chick with high beams(which I do not mind for myself) but I think sends the wrong message to youngsters.

RE: Martin's "sex sells ads"
 

Partial nudity? You've got to be kidding me! She's wearing a shirt and a pair of pants for God's sake! I see worse everyday at the highschool I attend! Have you been to ANY outdoor shoot before? You see women in less clothing than this. Short shorts and tank tops being the worst of it all.

You're reaching, you're really reaching now.

I hate that people keep using young kids as their excuse to bash another company. You do realize that your kids see worse on billboards in town than they do in these adds right? Driving down the road you don't tell your children to look away or cover their eyes everytime there is a woman on a billboard wearing less than a parka and ski-bibs do you? Do you make them go in the other room when you and your significant other watch TV? They're sure as hell going to see worse on there.

You can't hide the truth from your kids forever, especially if they attend public school. They're going to turn into social retards with parents that over protective.

Give it a rest.

RE: Martin's "sex sells ads"
 

I get it now.........maybe Martin should put a chick with "low beams" in their ads.;)

RE: Martin's "sex sells ads"
 

Actually, in the May/ June 2004 issue of Bowhunt America on page 17 there is a Martin ad. They do compare Martin bows to others. They say, "Many other manufactures risers are made using a process called extrusion. A piece of metal is made in the shape of a riser and then is cut into smaller pieces to form individual risers to cut costs.

Risers that are extruded can have as much as 1/4"deviation from the inaccuracy of the of the extrusion process".

Then they show a picture of a couple of risers. The captions are, "Other manufacturers use extrusions", and, "Extruded risers can vary as much as 1/4"."

That is comparing their bow to others.

RE: Martin's "sex sells ads"
 

Personally I like that ad. No complaints here.

RE: Martin's "sex sells ads"
 

That's very true Zak, I've seen that add in a few differen't magazines, but look at what is said in that add and then look at what is said in a Mathews/Hoyt add. Does Martin point the finger at one specific company and say "Ours is better than (Insert Manufacturer Here) because we say so"? No, they say "This is how we make our risers, this is why ours may be better than others, and this is why you should look into purchasing a Martin bow."

Mathews and Hoyt like to point the finger at one another show show facts that may or may not be true about the other company. It wouldn't bother me nearly as much if they didn't put the other companies bows in their adds, but they do, and I dislike it. It reminds me of two little kids on a playground calling each other names.

RE: Martin's "sex sells ads"
 

I wish they hadn't done these kinds of ads. Not because I'm afraid for kids, as they will see worse, and not becuase its bad marketing, but mostly becuase it seems cheap to me. I first saw an ad like this several months ago...My reaction wasn't anger or lust...I just thought it was a stupid way to advertise archery equipment, for no other reason than that it seemed out of place and a little lacking in taste. I just thought it didn't go, and that it wasn't perhaps the best way to sell. It it my opinion that sex really doesn't sell quite as well as we think anymore, and as a mass communication/marketing student, I suspect we will see sex selling less and less as people grow bored with it as a marketing tool.. The truth is that sex is a good thing in tasteful context, but it is cheapened by making everyone feel that they find their self worth in sex or what they look like. Martin has no more worth to me now than it did before the ad, though I'm sure they have good equipment

RE: Martin's "sex sells ads"
 

Washington Hunter...

Yes kids are exposed to sex everyday on T.V, Music and other advertising but does that make it "OK" for Martin to do it? Why take the sport down to the LOW level of everything else these days.

IT has NO place here.

How does this type of advertising help the sport of archery?? Forget about the Hoyt or Mathews negative campaigns(those are not the issue that was raised) and it isn't what my argument is about.

RE: Martin's "sex sells ads"
 

I raised the Mathews/Hoyt issue because I feel that that is much worse than what Martin is doing. Do you realize how many people know about Martin Archery because of those adds? Look how many hits this thread alone has because it has the word "sex" in it. You see what this type of advertising does for the sport? The woman isn't what is selling the bow (fully clothed or buck naked), it's drawing the curiosity of the consumer.

I think I'm about done arguing about it though, we're going around in circles and you're having to reach farther and farther for arguments and it's just getting boring now.

RE: Martin's "sex sells ads"
 

I agree it is getting boring as well...

RE: Martin's "sex sells ads"
 

No arguments here. I like the add. Purdy girl with a nice bow.