This needs to go on the OPtics Forum YOur not looking hard enough if you can't find Swaro scopes anywhere. Dealer markup can't help you there I have no clue how much a dealer makes on any scope. Leupolds and Swaros have recommended selling prices ie pretty darn much fixed if you know what I mean. Swaro AV is top of the line if you want all features in a nice compact scope.. As far as what is better in lowlight conditions..everyone is pretty objective on this and the more you spend on a scope , lets say over 600 the minimal the gain will be. If you have a chance to try one out in lowlight conditions try it out..unfortunately I have been a lab rat in that respect and have had to buy scopes only to get rid of them on Ebay or elsewhere because I wasn't happy with them.