Since I live in a colder climate than most people,cold weather starting is a priority for me.The rubicon starts very easily in cold weather as do most hondas if you use the primer.A few shots of the primer and my rubicon will start immediately at temperatures down to -20and colder.The problems that most people have with hondas is that they don't use the primer.The primer is located under the seat so some people are not even aware that their quad even has a primer.