Ya, I'm not sure it helps them sell anything. More than anything I think it just gets the Martin name on people's mind. That way when they are looking for a new bow they might be more compelled to at least take a look at them.
this is a little contradicting don't ya think. How can an add make more people aware of a product and therefore consider it as a purchase but then also not be the precurser to increased bow sales. They kind of go hand in hand.
