There is one thing that I would recommend that you include in your archery shop and that is "CUSTOMER SERVICE". IMO that more than anything else is the key to a successful archery shop. The shop that I use
"The Archery Shack" in Neenah WI. has some of the most friendly and knowledgable people that I know in the archery business. There is a reason that his youngest son is ranked in the top three in the world in the 16 - 18 yr old division, the guy flat out knows archery. That is what it takes.