After much consideration I bought a new Zeiss Diavari VM V 3x12x56 this week. Most everybody had the same answer, not enough difference to tell a difference. I thought I had a Swarovski bought on e-bay for $1,000 but some jackleg bid $1,181. Later on they e-mailed me and said the guy couldn't fulfill his bid, but I had already bought the Zeiss.