Word got out and instead of fighting it they admited to the mistake and said that to be fair to all customers they didn't change the price on what was left on the shelves and it was going to be sold at that price until it was gone.
That is absurd. Why would a store willing lose money after finding a mistake? I can see sucking it up and saying "well we took it in the rear a little there" but to say "oh well" and keeping losing??? Those guys need to go back to business school.