<BLOCKQUOTE id=quote<font size=1 face='Verdana, Arial, Helvetica' id=quote>quote:<hr height=1 noshade id=quote> It is no different than the automotive industry. A Mercedes and a Kia are basically the same. Both are sheet metal, both have tires, both have engines.

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Cool, I love my Kia Sportage and now I can feel like I drive a Mercedes too!!<img src=icon_smile_wink.gif border=0 align=middle>

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Seriously though I can add something to this thread. Profit margins vary from manufacturer to manufacturer and from model to model. I can't speak as to how much it actually costs to make a bow or a treestand but I do know how much of a markup some pro shops put on them. One could expect to pay anywhere from 15-30% less if they were able to buy a bow directly from the manufacturer instead of having to go through a dealer. Ofcourse, there is also regional pricing issues as well.<img src=icon_smile_wink.gif border=0 align=middle>