thanks for the response everyone.I was hoping maybe pinwheel could give us a better understanding?I realize the research and developement part of all products is usually going to cost alot, but once they start mass-producing a product aren't they making VERY good profit?I was just curious--and still would like to see some REAL numbers but probably won't get a very honest reply from any company that's turning a high profit margin per product item they sell.oh well,it was worth a shot.thanks for the replies.