In addition to what the others have said, I would add that although the market is competetive, you will not see a drastic price reduction in any bow even if there is an improvement in efficiency. Improvements in productivity and profitability will not result in increased customer satisfaction through price breaks. The last thing any bow company wants to do is start a price war with it's competitors. You will notice most Hoyt, Mathews and Bowtech products are very close in price (differences are associated with location). The same is true of catalog bows. Every manufacturer produces a premium bow for around $499.