RE: GOOD PRODUCT OR GOOD PROFIT?
I don't have any information that is directly related to any archery equipment companies, but I can comment on business in general.
First, profit is going to at least a couple different businesses. On the retail end, most bow shops are going to make a minimum of 30-35% if they want to stay in business. If there is a distributor in the middle, then they will also take a cut, though I think many, if not most, bow manufacturers are dealing directly with the retail outlet. On the manufacturing level, different companies will have different profit margins, depending on several things, including their efficiency in making the product. Fortunately, in industries as competitive as bow manufacturing, prices are going to be in line with the competition. Profit margins will vary on each product. The lastest, greatest bows will have the highest profit margins, so the company can try to recoup R&D costs, heavy advertising for the new products, and take advantage of any temporary competitive advantage.
Fortunately, you can count on a competitive market to keep prices in check. Companies with the best perceived products and service will generally make a bit more per bow. However, large demand can put pressure on the company by creating a need for more manufacturing facilities, employees, etc. They may have a need to reinvest these profits faster than they make them and can actually cause them to be in a poor financial position.
The end result is a dynamic pricing structure and profit margin. There will always be companies who give you the best products, sevice or selection, and those who give you the most bang for your dollar. The same can be said for a particular companies' product line. Some bows in that line, will be better values, others will be better products.
If you really want the details, you will have to check the annual report put out by any publicly owned company. If it's privately owned, you can only guess. They are not going to tell anyone.