1. Styling
2. Accuracy
3. Dependability
4. Manufacturers reputation
5. Name Brand Recognition
6. Overall Quality
7. Price
8. Being the envy of your Buddy's
1. Accuracy
2. Little things like bolt locking safety, and good ejector.
3. Three lug design
4. Barrel smoothness, I hate cleaning, I love shooting
5. As long as price is resonable.
6. Solid stock. I hate hollow plastic stocks.
I can't say I ever had a gun not dependable.