How much money do you have to spend there each year before you think you are one of these "good customers" that should get discounts. What makes you special? Everyone spends money there. Some more some less. Some have to save and save in order to get one bow every five years. What makes you better than the guy that has to save.
That's a pretty naive statement. It's done in most all businesses most every day. If someone buys from you in mass quantities you give them price breaks. The fact that I am putting $500 - $1000 of profit in his pocket every year is what seperates the two of us. That doesn't make me any better but it means if the Pro Shop owner wants my hard earned money that I should be treated in such a manner. It's a service industry just like any other. You may not like it but that's how it works all over this world. So let's say that you own a Pro Shop and you have all this overhead and bills etc. and I spend about $2500 -$3000 a year in your shop and Joe spends $250 - $300 a year. You can only have one of us as a customer. Which one is it going to be? Guess what, if you picked Joe you aren't going to be in business long. I am not saying that you shouldn't give Joe great service also but if I am taking care of you by patronizing your store exclusively then you better take care of me as well or I will excercise my right to take my business elsewhere. Afterall, I am the one who's business and dollars you can't on year in and year out. In a highly cyclical market place I am the type of customer that you have to rely on to sty in business. I am also the type of customer that will send everyone that I know to your shop if you treat me well.